Turn your expertise into better clients and higher revenue

Building a business around your expertise is rewarding. It's also demanding. You deliver outstanding work, take care of clients, develop new ideas — and somehow you also have to market yourself, sell your services, and grow the business.

Claudia Cristea
Who this is for
  • Entrepreneurs and founders who sell their own services
  • Independent experts, freelancers, and technical specialists
  • People who deliver well but sell below their real level
What we work on

Clarity on value and offer · Positioning · Communication · Pricing · Difficult conversations · Negotiation · Staying grounded under pressure

How we can work together

Three ways to collaborate

Opportunity Session

One conversation. One challenge. One clear direction. Facing an important negotiation, a difficult client, or an offer to prepare — and need clarity now, not in a month? A dedicated 90-minute session, focused exactly on your immediate challenge.

"She sketches out a fairly clear agenda for what I need to do next... She pushed me out of my comfort zone, which is necessary to grow."

Ovidiu Cojocaru
90 min · €200
Book the session →

Coaching Partnership

Build a business that's easier to choose. A 1:1 coaching partnership, tailored exactly to your real challenges.

"I became aware of the sales process, which lets me steer conversations more easily and identify the client's needs."

Alexandru Nedelcu
From €450 · min. 3 sessions
Book a Discovery Call →
Claudia Cristea, HTSY — How to Sell Yourself
HTSY™ — How to Sell Yourself

It's not sales training. It's bringing professional sales skills into your personal and entrepreneurial life.

Especially relevant in an AI-driven world, where human presence becomes the real differentiator. 8 live modules, small group (up to 15 people), practical application to your real situations.

Book a Discovery Call →
What changes

Clients and collaborators understand your value faster. Sales conversations become easier. Negotiations become less stressful. You talk about prices and fees with more confidence. You attract clients and collaborators who value your work, instead of contesting your price.

Not because you're playing a rehearsed role. Because you've become easier to understand, easier to believe, and easier to choose.

Is this right for you?

I'm probably not the right fit if you're looking for sales tricks, persuasion techniques, or quick fixes. But if you're building your business on expertise and want more of the right clients to recognize your value, I think we'd work well together.

If you see yourself in what you just read, the next step is simple.

Book a free Discovery Call →